2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social

The strategies marketers plan to use to drive engagement is an interesting finding from this study. Email is the vehicle of choice to acquire and onboard new customers. Mobile, however, is the preferred channel for engaging with existing customer. Salesforce.com released its Exacttarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid- to senior-level marketing managers cross all industries.